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Mary Knippel

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Good Copywriting answers customer’s question “what’s in it for me?”

October 8, 2009 By Mary E. Knippel

A friend of mine is a wonderful body worker who gives deep tissue massages. She is part of a networking organization with lots of tradespeople who would benefit greatly from a massage for their aching muscles. Yet, she was not connecting with potential customers who would clearly benefit from her services. I suggested she start answering the “what’s in it for me?” question the next time she had the opportunity to talk with a potential client. These tradespeople rely on their physicality to perform their job properly. Would they ever neglect the proper maintenace of tools or equipment? Yet, they are neglecting a priceless component of their livelihood by not keeping themselves in top working order.

Do you know to answer potential customer’s question “what’s in it for me?”

Good copywriting can help you craft an answer answer to that question.

Little Mary creates her destiny

October 8, 2009 By Mary E. Knippel

Look at Baby Mary now!
Look at Baby Mary now!

The past four days I’ve been experiencing the beginning of a new era. I’ve reached my 59th year. I’ve celebrated 58 birthdays since this picture of Little Mary was taken. Notice the bracelet and necklace. I haven’t changed a bit. I still have the jewelry and the bright blue eyes; although my hair color varies slightly I am wearing it almost that short these days. I like to think that I still look at life with that same wide-eyed wonder.

 

I choose to believe that I possess a combination of Diva and Destiny infused with a great deal of Creativity with which to accomplish my goals whether it’s meeting a deadline, practicing a yoga pose or baking cookies. Yes, I have to admit that there have been times where this wild ride called Life has been so turbulant I’ve encountered some challenging circumstances. But there have been some equally amazing events as a result. I’ve learned how much I can do to further my own healing. I’ve learned how resilient I am. Every incident became an opportunity to grow and contributed to the person I am today. I can’t wait to see what happens next!

Coaxing Creativity Awaken to Your Authenticity Workshop

September 25, 2009 By Mary E. Knippel

Fall means back-to-school for both the young and the young-at-heart.

Awaken to Your Authenticity Workshop is an opportunity to discover a new way of thinking and learn how simple shifts can create significant changes in your life. Give yourself permission to play and invite your imagination along as we explore ways to balance obligations with opportunities to have fun! 

Wed., Oct., 7, 2009, 9-11:30 a.m.

Bella Luce Skin Care and Healing Arts, 2014 Palmetto, Suite A, Pacificia, CA

$40 includes play materials, refreshments, and raffle ticket for a special give-away.

Workshop facilitated by Mary E. Knippel, Creativity Mentor. Space is limited! Sign up today with Pay Pal


Or, send a check to PO Box 244, Half Moon Bay, CA 94019.

Questions? Contact Mary at mekcreativitymentor@gmail.com.

Coaxing Creativity Tuesday Tip Sept. 22, 2009

September 23, 2009 By Mary E. Knippel

Savor your favorite cuppa.

Coaxing Creativity Tuesday Tip Sept. 15

September 16, 2009 By Mary E. Knippel

Suggestions to inspire gentle changes and make simple shifts toward your hand-crafted life.

Take a walk in your neighborhood.

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RHG Magazine & TV Guide Fall 2017
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