A friend of mine is a wonderful body worker who gives deep tissue massages. She is part of a networking organization with lots of tradespeople who would benefit greatly from a massage for their aching muscles. Yet, she was not connecting with potential customers who would clearly benefit from her services. I suggested she start answering the “what’s in it for me?” question the next time she had the opportunity to talk with a potential client. These tradespeople rely on their physicality to perform their job properly. Would they ever neglect the proper maintenace of tools or equipment? Yet, they are neglecting a priceless component of their livelihood by not keeping themselves in top working order.
Do you know to answer potential customer’s question “what’s in it for me?”
Good copywriting can help you craft an answer answer to that question.