You know that YOU are the SOLUTION to their DILEMMA. Yet, your message is not heard out there in the Marketplace. Are you stuck writing blog posts? Do your e-mails go unread? Has lack of sign-ups forced you to cancel an event?
Your Crystal Ball reveals a very different picture! No matter how frustrated, weary, and just plain tired you are, you will not give up. You pick up your bow and take aim at your success. You have a clear vision of the difference you are here to make in the world. You have an unshakeable faith that once you master your biggest challenge, clients and customers will flock to you.
Your story matters because no one can tell your story from your perspective. Your personal story is forever connected with the universal story. Think of your story as a single thread in a beautiful tapestry that represents all the other stories of the Universe. Without your story, that tapestry wouldn’t be complete, and the picture would be missing a vital piece. Someone out there is waiting to hear you give voice to your story so that they will not feel so alone in their story.
Along with your faith in your abilities and gifts, you must share your gifts. Share with them your journey. Let them know how you have fallen down and gotten back up; not just once. You’ve gotten up over and over. Hearing your story could be the inspiration they need. Your story could offer them hope that they could change their situation the way you have. First, you have to be vulnerable and transparent with your story. They need to know, like, and trust you to do business with you. Knowing who you are and that you believe in what you do is vital to your success. Share your vulnerability…your standing defiant story…how you defy the odds in business…in life…to show that you are one of those people who stands up to be heard and to make a difference.
I wasn’t encouraged to pursue my writing. In fact, I wasn’t sure that anything would come of all the time I spent writing in my journals. At the same time, I was compelled to keep writing in those journals. And I kept reading. I loved devouring the short stories in magazines. I loved reading personal profiles and learning about people’s lives. I guess the story of my becoming a college freshman at the age of 30 is one of my feisty and defiant stories. I had been taking Continuing Education classes at night but decided it was time to pursue my degree full time. My first application as a freshman got rejected. I had the nerve to call the admissions office and ask why I was rejected. The response was an uninspired suggestion that I take Continuing Education classes. When I pressed for more specifics, they had no better answer and asked why I wanted to start full-time college as a “mature” woman. I insisted that was my intention to attend full-time classes and the result was my admission. I spent my 30th birthday in an Introduction to Film class along with 100 other college freshmen. Four years later, I received my degree from the School of Journalism. I was defiant and feisty. I persisted and changed my story.
So take aim and let your readers hear your feisty & defiant story. Let them know that YOU are the SOLUTION to their DILEMMA.
photo credit: Dreamstime.com