In order to build a relationship on line you must speak in your own voice and share quality content. 

What the heck does that mean?

Sometimes we hear an instruction like the one above, and we think…that just doesn’t make any sense, or how in the world does an ordinary person like me find my “voice” to write quality content on my blog?

 Well, I’ll tell you a little secret.

I’m using my voice right now and sharing quality content (I hope you think it’s quality content). My writing style is conversational – just like my speaking style. By writing about something that has been a challenge for you and offering a suggestion and or solution to your dilemma, I am providing quality content.

What I think happens to so many entrepreneurs is that they are overwhelmed by all the details of their business. Do you feel you have to wear roller skates to keep up?

Writing is a necessary and vital component of their business, but somewhere in the past they were told they couldn’t write. So now, they are hesitant, reluctant, or even afraid of writing about their passion. And that’s what writing about your business is. You are sharing your passion with readers in order to help them understand why you are doing what you do and feel the way you feel. Not rocket science. Definitely something everyone is equipped to do once you relax and allow the words to come.

Okay, that’s easy for you to say, I hear you thinking. I can energetically feel your resistance.

But think about this…what if because you expressed yourself, your thoughts and dreams, your challenges and solutions…someone else felt heard, you validated their thoughts, they felt someone else understood them, and as a consequence they didn’t feel so alone.

What if you made a difference in someone else’s life because you expressed your thoughts?

Regardless of what has happened in the past, you are a successful business owner who is in charge of all the elements of your business…including writing your blog!

No really, you are already an author. Now, it is a matter of moving the words from your head to the screen/paper and sharing them with your readers.

As far as the content goes, you already have that in your head because just about anything that interests you will interest the people who are looking to connect with you. Yes, that’s right…talk about- 

• how you searched for just the right picture to go on your invitation announcing your new product
• how proud you are of the Little League team you sponsor
• the trip you just took to wine country
• the fundraiser for your child’s school,
• what is going on in your industry

…in other words, talk about your life and your business.

Build a relationship by having a conversation in your own “voice” sharing interesting and informative material about your life, which, of course, includes your business.

I’d love to hear your “voice,” won’t you share your thoughts about this article?