Powerful combo: What you know and Who you know

Mary E. Knippel sharing on Rebecca Hall Gruyter’s Success Panel as part of the 2017 Women’s Empowerment Series.

We’ve all heard that it’s often not what you know but who you know. Of course, we know how important it is to get out there and spread the word about our message. We are among the lucky ones if we are fortunate enough to have friends who would help us prepare for an event, coach us on content and delivery, and then be our support system to strategize about next steps.

I’m sending a huge THANK YOU and lots of love to my friend, cheerleader and my Mentor, Rebecca Hall Gruyter. 

Your success is determined by what you know AND who you know. My friendly advice is to be confident in not only what you know…to also recognize that you are not in this alone…to acknowledge the tremendous impact of those who support you in sharing your clear, concise and compelling message with the world.

Rebecca and I have known each other for almost a decade now and I’ve been a witness to her beautiful journey. We are both committed to empowering women to be visible, vibrant and successful on this challenging roller coaster ride we call life. Today she is an international best-selling author, compiler of the International Best Selling multi-author book Come Out of Hiding and SHINE, Network Director for VoiceAmerica’s Women’s Channel (both Radio & TV), as well as a sought after speaker, visibility expert, and CEO of RHG Media Productions. It hasn’t always been that way. She knew she wanted to make a difference in the world, but wasn’t sure how she could do that while hiding in plain sight. The Women’s Empowerment Series concept was birthed at a retreat we were both attending where we both expressed our longing to live our purpose. I’ve benefited over and over from the series as a speaker on the stage and as a participant in the room. As a direct result of my relationship with Rebecca, I have opened myself up to new opportunities and had some incredible experiences. All because Rebecca nudged me to consider how I could have a bigger impact. It’s because of that purposeful nudging that I can say I am also an International Best-Selling author as one of the co-authors of the Come Out of Hiding and SHINE series. (Click here to get your copy.) And we’ll soon be releasing the second in this series entitled Bloom Where You Are Planted and SHINE!

Do you have someone who lifts you up?

How do you lift up others?

Tell someone that they shine today.

You’ll be glad you did.

Photo Credit:  Dot Claire.

The story you are not telling…

It’s Effective Communications Month and I’m just wondering about the story you are not telling. You know what I’m talking about. You have a longing to open up about a situation or a cause that is close to your heart, yet you hesitate. Do you feel that you are at the end of your rope trying to figure out sharing your story? I understand and know exactly how you feel because I’ve been there. I know what it’s like to wonder if I’ll be judged because I decide that the time has come for me to take a stand and speak up. I know that vulnerable feeling of waiting for the repercussions after my story is told and out there for the world to accept, digest, reject and dissect.

It’s scary to put yourself out there. But you don’t have to do it alone. I know I’m not really doing it alone.  

I have been honing my skills for years; sharing my stories and supporting my clients in sharing their stories. I have the support of my own inner wisdom along with the expert guidance of coaches, colleagues and, of course, my clients, who are my greatest teachers. 

Isn’t it about time to share the story you are not telling?

If you are ready to start sharing your message and have been thinking it’s time to have a website, want more information about starting a blog, or you are an author and wonder how to go about having a website focused on the business of books, I’d like you to grab your seat for two upcoming classes:

The Author Website:  Building a Site That Works  

Yes, authors need websites! Come learn the do’s and don’ts of how to engage audiences, along with how to build a following and keep them coming back for more.

WordPress Bootcamp:  Creating a WordPress Website and How to Use It

The basics of creating a website along with the care and feeding of a blog! Learn the do’s and don’ts the WordPress platform and simple steps to be visible on the world wide web.

Classes will be held at Mechanics Institute in San Francisco on Saturday, July 29. (Author class is from 10-11:30 a.m. and WordPress Bootcamp is 1-5 p.m.) both classes will be taught by a dear friend and also my WebGuru Linda Lee who has asked me to be her assistant for these courses. 

Photo credit:  Dreamstime.com

[Free Training] It’s What you know and Who you know

Mary-E.-Knippel-Teresa-LeYung-Ryan-teach-Be-Your-Own-Editor-at-SFWC-photo-by-Margie-Yee-WebbWe’ve all heard that it’s often not what you know but who you know. Of course, we know how important it is to get out there and spread the word about our message. We are among the lucky ones if we are fortunate enough to have friends who would help us prepare for an event, coach us on content and delivery, and then be our support “team” on the day of the event!

I’m sending a huge THANK YOU and lots of love to my friend, head cheerleader and my Mentor, Writing Coach Teresa LeYung Ryan.

On more than one occasion Teresa has been there when I’ve been the featured speaker or facilitated a workshop. We have co-presented numerous times at the San Francisco Writers Conference. I had the opportunity to present Create Your Success Story to a fabulous group in San Francisco. This was a speaking opportunity as well as a mini-workshop with writing, collage, and conversation resulting in lots of creativity. When folks were asked to introduce themselves, Teresa was the first one to stand up and say she was there because of today’s fabulous speaker!  

Your success is determined by what you know AND who you know. My friendly advice is to be confident in not only what you know…to also recognize that you are not in this alone…to acknowledge the tremendous impact of those who support you in sharing your clear, concise and compelling message with the world.

Teresa and I have known each other for over a decade now and are members of the Women’s National Book Assn-San Francisco Chapter and California Writers Club-Peninsula Branch. She amazes me with all that she does for everyone else, encouraging, supporting, and documenting our accomplishments. I have opened myself up to new opportunities and had some incredible experiences because Teresa nudged me to consider taking on a bigger role.

Do you have someone who lifts you up?

How do you lift up others?

Tell someone that they shine today.

You’ll be glad you did.

Photo Credit:  Margie Yee Webb

[Coaxing Creativity Tip] Effective communication is personal…

frazzled womanDo you stress about knowing what to say and when you say it wonder if it is reaching who you are speaking to?

Effective communication means your message is received as a personal message to one person whether it is an e-mail or a blog post.

You want your words to reach as many people as possible…ultimately your goal is to have your message reach the person who needs to hear it. That’s your goal. Yet, when you sit down to write your message, you may become overwhelmed with that little voice in your head taunting you with, “who’s going to read this anyway?” Let’s answer that question by going one step beyond visioning who you are addressing, to actually creating a representative of your audience. Find a picture in a magazine, make a collage of your ideal person’s qualities, or draw your own special someone to inspire you. The next time you sit down to write, prop that picture up next to you to represent someone who needs what you have to offer.

No one wants to be just another face in the crowd. We all want to be thought of as unique individuals. Whether you are writing a newsletter going to a specific group you are able to <insert name here>, or a blog post that is going to read by an anonymous public…write to one reader. The tone of intimacy, a key element in your message, will be present and felt by your readers. Your message’s call to action will have a better chance of creating your desired results because each of your readers feels you wrote it just for them.

Addressing one reader helps establish a connection for both of you. It allows the reader to know you because they feel you know and understand them. You have a relationship with them. And they want to do business with someone they know, like and trust.

Please let me know what you think of this suggestion. Crazy? Complicated? Simplistic? Hop over to my Facebook page to share your thoughts.

 

Be the Light!

 

Are you on fire? Do you burn with passion about your life? Do you have a slight flicker when it comes to living life to the fullest and sharing your gifts? Is it a smoldering ember of frustration which lacks spark or the fuel to create a true flame?

 

If you have knowledge, let others light their candles at it.

Margaret Fuller

As a woman deeply involved and connected to the world in the midst of family, friends, and your community, you are the light for your journey…and theirs.

As business owner, or entrepreneur who is passionate about their business and industry, you are the light for your business…for those you serve…for those you labor with.

Writing is an amazing tool to share your light.

Do you hesitate to write because you have no idea what to say or who would listen?

I believe you have an incredible story to tell. You are the only one who can create the whole story from all the bits and pieces to tell it. The story of who you are, why you are doing what you do, how you are the solution for your clients, and what gifts you bring to the world. Your audience waiting to hear it. They are longing to hear it!

Not convinced? Please reread the quote above. You have knowledge others are looking for…share it with them. When you share your expertise with your clients and customers, you offer more than information. It is a spark igniting their imagination. They learn not only about your products and services, they learn about you. You establish trust and credibility and invite them to follow you. Sharing what you have to offer to your readers in stories, quotes and commentary on what’s happening in the world as well as your industry helps them understand you and validates your position. It helps those you are meant to serve to find you.

I help reluctant writers find the words to connect with their readers…ideally to transform readers into clients and customers. I am confident you have the light within you to create a clear message so they may find you.  

Ready to truly allow the light in you to shine brightly? Let’s talk about how you can Live a Life Unleashed. Sign up for a complimentary call today.

Do you share a story or deliver your message?

story hereRecently, I had a discussion with several colleagues where I was asked to explain the difference between “story” and “message.” I know that the terms have often been used interchangeably with little or no distinction between them. Both refer to content being delivered in an interesting manner to persuade, uplift, educate and entertain. 

I believe that your message is the essence of your story. They are intimately connected and difficult to separate. Just the way the make-up of your DNA determines the color of your eyes, the color of your hair, whether you are right-handed or left-handed, or have an allergy. I believe the message you are here to deliver is as individual as you are, and every one of your messages is impacted by your unique story…the story of your childhood and youth…the story of your awakening to our life’s purpose…the story yet to be written and the story you write each new day. 

Every story starts with Once upon a time. The story sets the stage for your reader…it conveys setting, circumstances and invites your reader to be there with you. Not everyone is going to run a marathon or climb mountain peaks, but we get it when we see the images and read the words, “Just do it.” The message is to go for it in life wherever you are. Your story keeps changing because that is what life is all about.

My story includes the facts that I was never encouraged to be passionate about doing anything outside the box or beyond the boundaries of safe and known outcomes. Along my path as a wife and a mother, I grasped opportunities to pursue the dreams I couldn’t let go of…the dreams I wouldn’t let die.

  • While waiting for our name to move to the top on the adoption list, I achieved my dream of a college degree.
  • While coping with the challenges of finding my way during job changes and creating nurturing living spaces because the job changes included moving across the country…twice, I honed my skills as a leader and compassionate listener.
  •  While reinventing myself after two breast cancer episodes, I claimed the mantle of writer.

These are some of the parts of my story. My message and my mission is to motivate the writer in you to unleash your story because your story matters and you are the only one who can tell it from your perspective.

To answer the question I began this blog with…you are BOTH sharing a story and delivering your message.

Do you think there’s a difference between your story and your message? Hop over to my Facebook page and please share. 

 

Photo credit:  Dreamstime.com 

[Free training] Real writers and writer’s block

Real writers struggle with the doubting thoughts, insecurities and fear of judgment as much as anyone who puts pen to paper with the intention that someone else reads their words. 

In the words of a beloved mentor Mary Engelbreit…

Snap Out of It!

Go for a walk and get some fresh air. Call a friend and talk about what you want to write about. Record a message on your phone with you rambling about what you want to say and how much you want to reach your audience with your message. Grab a magazine and start assembling pictures of images to create a visual of what you want to convey.

Then…grab a pen & paper…journal and for five minutes don’t think; just write. Write about what is going on in your life, what happened yesterday that surprised you, what you are looking forward to next week, what you want to accomplish by the end of the year, or whatever is has been rumbling around in the back of your brain and demands attention now that you are inviting those thoughts to be heard. I guarantee that after five minutes you will have material for your blog, newsletter, and social media!

And you will have demonstrated for yourself two valuable lessons:

  1.  Real writers do get stuck sometimes.
  2.  Real writers are never stuck for very long because they know there are readers out there waiting to read what the Real Writer has to say!

Loving…

dreamstime_xs_7211296When was the first time you were aware of the emotion in connection to a specific person, a place, or a thing? The very first time your heart fluttered? The first time you wanted to rush to be close to them. The first time you focused all your attention and lavished your affection in one specific direction.

Love in it’s purest form.

Was it your teacher? A pet? A character in a book? A sport? An activity? The latest technology gadget/game?

What about your first crush as an adolescent when you just had to send them a valentine and desperately hoped you’d receive one in return? You risked making the first move because you wanted to get their attention. Think back to your rush of anticipation when you examined the valentines you received on those occasions.  Were you thrilled to receive the sweet, pretty sentiments and didn’t trouble yourself with who sent what? Or, did you keep score to see if you received as many valentines as you had distributed.

How is your life on the passion scale today?

This is your life, not a competition to see who receives the most valentines.

On a daily basis does your heart flutter at the thought of jumping out of bed in the morning to do what you love? Are you able to share your gifts, impart your wisdom, lavish your compassion, and connect with those who would benefit from your expertise? Do you hesitate to speak up about what you love to do because you are afraid how you will be received? Let’s take writing and sharing your message as an example.

Sometimes writing can feel like sending out those valentines.

You have to risk making the first move…sharing what you write…in order to get their attention. You hope to receive some sort of response or sign that your writing has been understood. Whether you get a response or not, you have made the important first move to share your message with the world.

You have to take the risk of speaking up because if you don’t, you will remain unheard and your message will remain undelivered.

What are you passionate about? How do you show it and how do you share it?

photo credit:  Dreamstime.com

Creating Comfort and Joy

comfort & joyTis the Season of comfort and joy

The words link together seemingly effortlessly…comfort and joy.

What brings you comfort?

What gives you joy?

Do you think of favorite things? Milk and cookies…popcorn and movies…sun and sand…bubble baths and sweet dreams…butterflies and babies giggles…passion and purpose…peace and tranquility…where two concepts are intertwined in your life?

Or, are they two dissimilar ideas?

 Is comfort a non-descript term that doesn’t gain much attention?

 Is joy only an occasional emotional visitor in your life?

It is my belief that you can have both comfort and joy in your life. The challenge may be in that gaining your comfort and joy could take some effort on your part. The effort you must exert in rising out of your comfortable status quo and stepping into the light of recognition. The “light” of being recognized as a person of influence. The comfort and confidence of knowing you can make a difference to make life better for others and for yourself. The joy and satisfaction of knowing you have made an impact on your own well-being and the well-being of others.

 Writing brings me comfort and joy.

My journals are my companion, champion, confessor and the source of my success both personally and professionally.

I believe writing can also bring you comfort and joy.

If you are in business, whether you want to admit it or not, you are a writer who must find the right words to communicate with your clients and customers to convey who you are and what you do. This time of year you may want to reach out with an end-of-the-year letter, or special keep-in-touch greeting.

You don’t have to struggle figuring out what to say… You don’t have to do it alone. I’d love to help you. Set up a complimentary chat today!  

Schedule a consultation to discuss how we may create your distinctive message together.

Let your light shine brightly and end the year with spectacular flourish. 

 

[Free Training] Friendly hint on sharing your message

Writing Mentor Mary E Knippel and Writing Coach Teresa LeYung Ryan

We’ve all heard that it’s often not what you know but who you know. Of course, we know how important it is to get out there and spread the word about our message. We are among the lucky ones if we are fortunate enough to have friends who would help us prepare for an event, coach us on content and delivery, and then be our support “team” on the day of the event!

I’m sending a huge THANK YOU and lots of love to my friend, head cheerleader and my Mentor, Writing Coach Teresa LeYung Ryan.

On more than one occasion Teresa has been there when I’ve been the featured speaker or facilitated a workshop. We have co-presented numerous times at the San Francisco Writers Conference. I had the opportunity to present Create Your Success Story to a fabulous group in San Francisco. This was a speaking opportunity as well as a mini-workshop with writing, collage and conversation resulting in lots of creativity.  When folks were asked to introduce themselves, Teresa was the first one to stand up and say she was there because of today’s fabulous speaker!  

Your success is determined by what you know AND who you know. My friendly advice is to be confident in not only what you know…to also recognize that you are not in this alone…to acknowledge the tremendous impact of those who support you in sharing your clear, concise and compelling message with the world.

Teresa and I have known each other for over a decade now and are members of the Women’s National Book Assn-San Francisco Chapter and California Writers Club-Peninsula Branch. She amazes me with all that she does for everyone else, encouraging, supporting, and documenting our accomplishments. I have opened myself up to new opportunities and had some incredible experiences because Teresa nudged me to consider taking on a bigger role.

Do you have someone who lifts you up?

How do you lift up others?

Tell someone that they shine today.

You’ll be glad you did.

[Free Training] An invitation to what’s next…

invitationThis is the month students contemplate “what’s next?” after their final days of high school and college graduates are launched into the wonderful world of gainful employment.

How important it is to continue to be as passionate and eager to participate in your life as you were in those years? The pursuit of new challenges and following your dreams is what ignites your spark. Whether you are interested in a variety of topics or passionate about something specific…be true to yourself…be authentic.

No matter what your career path, or chosen profession, please don’t lose your special brand of zeal. The intensity that helped you discover you loved playing with color and now you are an interior designer. The curious part of you who always wanted to know how things were put together and now you are an engineer. The compassionate part of you who couldn’t stand to not help any living thing in pain whether it had paws, hooves, fingers or feathers. The articulate one who wrote long, thoughtful essays and grew up to nurture budding playwrights, novelists, poets, essayists and letter writers.

I wish all the graduates the best of luck on your chosen paths. Before you go, please share the best advice you’ve gotten as you embark on this new adventure. Hop over to my Facebook page and share your pearls of wisdom of how you show up being authentically you?

Photo credit:  Dreamstime.com

[Free Training] My Dear Reader,

Want to really connect?   Address Your Message to One Reader…

connectYou want your words to reach as many people as possible…ultimately your goal is to have your message reach the person who needs to hear it. That’s your goal. Yet, when you sit down to write your message, you may become overwhelmed with that little voice in your head taunting you with, “who’s going to read this anyway?” Let’s answer that question by going one step beyond visioning who you are addressing, to actually creating a representative of your audience. Find a picture in a magazine, make a collage of your ideal person’s qualities, or draw your own special someone to inspire you. The next time you sit down to write, prop that picture up next to you to represent someone who needs what you have to offer.

No one wants to be just another face in the crowd. We all want to be thought of as unique individuals. Whether you are writing a newsletter going to a specific group you are able to <insert name here>, or a blog post that is going to read by an anonymous public…write to one reader. The tone of intimacy, a key element in your message, will be present and felt by your readers. Your message’s call to action will have a better chance of creating your desired results because each of your readers feels you wrote it just for them.

good eggAddressing one reader helps establish a connection for both of you. It allows the reader to know you because they feel you know and understand them. You have a relationship with them. And they want to do business with someone they know, like and trust.

Please let me know what you think of this suggestion. Crazy? Complicated? Simplistic? Hop over to my Facebook page to share your thoughts.

Photo credit:  Dreamstime.com