Effective communication means your message is received as a personal message to one person whether it is an e-mail or a blog post.
You want your words to reach as many people as possible…ultimately your goal is to have your message reach the person who needs to hear it. That’s your goal. Yet, when you sit down to write your message, you may become overwhelmed with that little voice in your head taunting you with, “who’s going to read this anyway?” Let’s answer that question by going one step beyond visioning who you are addressing, to actually creating a representative of your audience. Find a picture in a magazine, make a collage of your ideal person’s qualities, or draw your own special someone to inspire you. The next time you sit down to write, prop that picture up next to you to represent someone who needs what you have to offer.
No one wants to be just another face in the crowd. We all want to be thought of as unique individuals. Whether you are writing a newsletter going to a specific group you are able to <insert name here>, or a blog post that is going to read by an anonymous public…write to one reader. The tone of intimacy, a key element in your message, will be present and felt by your readers. Your message’s call to action will have a better chance of creating your desired results because each of your readers feels you wrote it just for them.
Addressing one reader helps establish a connection for both of you. It allows the reader to know you because they feel you know and understand them. You have a relationship with them. And they want to do business with someone they know, like and trust.
Please let me know what you think of this suggestion. Crazy? Complicated? Simplistic? Hop over to my Facebook page to share your thoughts.