Yes, I’m sure that thought has occurred to you…And what did you do about it. Among your choices what did you choose?
Put off writing the blog until tomorrow…
Very popular and it seems reasonable at the time, but does it help you actually produce a blog? Probably not…a better strategy would be to have a back-up plan for those times you get stuck (it happens to everyone). Start a journal to brainstorm ideas about your blog, or make a section in your journal, and keep a running list of blog titles/topics so that you can just review your list to see what grabs your attention when you are searching for what to write about.
Ask someone else to write it for you…
Your blog is your chance to build a relationship on-line with your readers. I realize it is a commitment and you may not feel you are a strong writer. Keep in mind that your writing voice plays a key role in connecting you with your readers. Recognizing your strengths and delegating is the mark of a leader, however, it is critical that you find someone to help you produce content that reflects your voice and represents your message. Remember…you want to build a relationship with your readers (possibly leading to business because when they get to know you, like you, and understand what it is you do…they will become clients/customers).
Give up on the idea of having a blog entirely…Who reads them anyway?
Yeah right…the internet is a passing fancy and will never catch on. If you believe that, I’ve got a map with a yellow brick road clearly marked so that you can go and talk to the Great and Powerful Oz. Remember to pay no attention to the man behind the curtain!
In 2012, the audience of internet users in the U.S. of 239 million, represents 75.6% of the total population. (Hubspot.com/Internet-marketing-statistics-for-2012).
The world is on-line: shopping for goods, services, being entertained, learning about their environment and building relationships…which means you have to be on-line too!
Play with timed writing…
Set the timer and tell yourself, “I only have to write for ten minutes and I’ll see what ideas come up when I just keep writing without stopping.” You’d be surprised how much you can write in a short period of time. Bonus…start with a picture as your inspiration and you’ve already got the graphic to go along with your blog!
Start from something already in place…
Go back to one of your most popular posts and respond to the comments you received. Comment on one of your previous posts, or what a colleague has posted on their blog. Find something timely in the news about your industry, or your community.
Start a conversation and have fun!